The Power of Platonic Touch: Why We All Need More of It

In our fast-paced, digital world, it’s easy to overlook one of the most fundamental human needs—touch. Not romantic touch, but simple, caring, platonic touch. A reassuring hand on the shoulder, a warm hug, or a gentle pat on the back can offer comfort, connection, and healing in ways that words alone sometimes can't.

At Cleve Massage and Wellness Collective, we see every day how nurturing touch plays a powerful role in supporting physical and emotional wellbeing. Whether through professional massage or everyday gestures, platonic touch can have profound effects.

Why Platonic Touch Matters

Humans are hardwired for connection. From the moment we’re born, touch is our first language—it soothes us, reassures us, and reminds us that we’re not alone. As adults, that need doesn’t go away. In fact, studies show that regular platonic touch can:

• Reduce stress and anxiety by lowering cortisol levels

• Boost the immune system by stimulating oxytocin, the “feel-good” hormone

• Improve sleep and mood

• Build trust and connection 

• Lower blood pressure and improve cardiovascular health

Touch in a Therapeutic Setting

Massage therapy is a safe way to receive nurturing touch. It’s not just about treating tight muscles (though that’s a big part!)—it’s also about offering a calm, respectful space where clients can feel supported, and reconnected with their bodies.

Reconnecting with Simple Gestures

You don’t need to be a massage therapist to share the benefits of platonic touch. A hug between friends, holding hands during a tough moment, or even a caring touch on the arm can bring comfort and closeness. The key is consent, respect, and intention.

Let’s Normalize Healthy Touch

In our community, we want to normalize safe, healthy, platonic touch as a way to support mental, emotional, and physical wellbeing. At Cleve Massage and Wellness Collective, we’re proud to hold space for that kind of healing every day.

Want to experience the power of nurturing touch for yourself?

Book a massage with one of our caring therapists and let us support your wellbeing—body, mind, and heart.